Posts Tagged 'Norway'

Sol – customising the banner ad to the story

Sol is an information/entertainment and news portal in Norway.

Sol

Sol

One of the biggest challenges for any information portal is to capture local interest when you competing against established media and global companies. This is an engaging campaign where the banner advertising was customised to the story being featured, and updated where a newer idea was better. You can imagine how this would have made browsing the news much more interesting.

http://www.solcomments.com/en/live.html

Author: Darryn Melrose AIM Proximity