Digital Leadership Group Blog » Music

Ad-funded online music

deanhowie — Thu, 21 May 2009 23:12:20 +0000

Spotify is an online music service offering users the ability to stream music on demand.

Spotify

Spotify aggregates content from rights holders and distributes it to consumers through their unique tech platform. Consumers can choose either an ad-free premium monthly subscription service or a free version supported by advertising. There is also the option to purchase a day pass offering ad-free access.

Spotify is currently only available in New Zealand as a premium monthly subscription service.

http://www.spotify.com/en/

Author: Dean Howie CAANZ

Posted in Leisure, Entertainment & Recreation Tagged: Consumers, monetise, Music, on demand, spotify

NZ music site in FWA’s Top 50 Websites

deanhowie — Mon, 20 Apr 2009 04:34:29 +0000

It’s also a Finalist in the upcoming One Show Interactive Awards

Luke Buda - Special Surprise

The website of New Zealand musician Luke Buda, from the band The Phoenix Foundation, has been included in the Favourite Website Award’s (FWA) top 50 websites of 2008. The site, www.specialsurprise.co.nz, was shortlisted from all 365 of the FWA’s Sites of the Day in 2008.
Rob Ford, Principal of the FWA, described Luke’s site as a case of “simplicity making for something unforgettable. The FWA showcases future thinking, progressively designed sites who use cutting edge technology, together with inspirational ideas, that lead the way for future generations.”
www.specialsurprise.co.nz is also a finalist in the prestigious One Show Interactive Awards in New York on 4 May, competing against interactive campaigns by brands including Nike, Diesel, Nokia, Burger King and Nintendo.
Luke Buda’s website now receives over 10,000 unique visitors each month, who spend an average of seven minutes engaging with the music and content. The majority of visitors come from the United States and the site’s success has gained Luke an international cult following.

Source: Stephen Knightly Pursuit PR

Posted in Leisure, Entertainment & Recreation, News Tagged: Engagement, Music

Music Glue – the band is the brand

deanhowie — Fri, 28 Nov 2008 01:36:08 +0000

Online marketing and retail service for artists and record labels that engages internet savvy fans who expect to get their music for free.

Music Glue

A unique alternative to the social network/online retailer route where artists release content onto peer-to-peer networks and encourage file-sharing of Music Glue tracks. Fans part with personal information in return for free music or purchase DRM-free tracks directly from the artist.

The service allows up-and-coming bands to build their own customer database and to keep the majority of any sales money.

http://www.musicglue.com/

Author: Dean Howie CAANZ

Posted in Leisure, Entertainment & Recreation Tagged: file-sharing, Music, P2P

Year Zero Alternate Reality Game: Cannes Cyber Grand Prix

deanhowie — Wed, 05 Nov 2008 21:24:28 +0000

Alternate reality game from 42 Entertainment for the industrial rock band Nine Inch Nails.

Year Zero

This is the best example around of cyber storytelling crossing between the digital and real world. The campaign built a dedicated community of followers spreading and creating an alternate world to promote a new album release and greater depth of engagement with the band.

http://www.alternaterealitybranding.com/cannes2008yearzero/

Author: Robert Harvey TBWA\Whybin

Posted in Leisure, Entertainment & Recreation Tagged: Campaign, Cannes, Community, Entertainment, Game, Music, Year Zero