The government of Victoria, Australia launched a multi-channel digital campaign to encourage residents to save power.
Home Energy Saver Challenge
Visitors to the website are invited to input their ZIP code, answer a questionnaire on their energy habits, and their results are pooled to find Australia’s most energy-efficient suburb. The results are constantly updated, providing incentive for residents to keep their power costs down. The site also features handy power-saving tips, Windows Vista widgets, and a wealth of information on climate change.
http://www.saveenergy.vic.gov.au/
Author: Tony Gardner SaatchiDGS
