Blogging for Digital Leadership in NZ
Alternate reality game from 42 Entertainment for the industrial rock band Nine Inch Nails.
Year Zero
This is the best example around of cyber storytelling crossing between the digital and real world. The campaign built a dedicated community of followers spreading and creating an alternate world to promote a new album release and greater depth of engagement with the band.
http://www.alternaterealitybranding.com/cannes2008yearzero/
Author: Robert Harvey TBWA\Whybin
Sol is an information/entertainment and news portal in Norway.
Sol
One of the biggest challenges for any information portal is to capture local interest when you competing against established media and global companies. This is an engaging campaign where the banner advertising was customised to the story being featured, and updated where a newer idea was better. You can imagine how this would have made browsing the news much more interesting.
http://www.solcomments.com/en/live.html
Author: Darryn Melrose AIM Proximity
