<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Digital Leadership Group Blog &#187; Communications</title>
	<atom:link href="http://digitalleadershipgroup.co.nz/tag/communications/feed/" rel="self" type="application/rss+xml" />
	<link>http://digitalleadershipgroup.co.nz</link>
	<description>Blogging for Digital Leadership in NZ</description>
	<lastBuildDate>Fri, 16 Jul 2010 01:31:22 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='digitalleadershipgroup.co.nz' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/0f07ab26638f44e0d9831eba27f1c392?s=96&#038;d=http://s2.wp.com/i/buttonw-com.png</url>
		<title>Digital Leadership Group Blog &#187; Communications</title>
		<link>http://digitalleadershipgroup.co.nz</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://digitalleadershipgroup.co.nz/osd.xml" title="Digital Leadership Group Blog" />
	<atom:link rel='hub' href='http://digitalleadershipgroup.co.nz/?pushpress=hub'/>
		<item>
		<title>Sol &#8211; customising the banner ad to the story</title>
		<link>http://digitalleadershipgroup.co.nz/2008/11/05/sol-customising-the-banner-ad-to-the-story/</link>
		<comments>http://digitalleadershipgroup.co.nz/2008/11/05/sol-customising-the-banner-ad-to-the-story/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 21:16:52 +0000</pubDate>
		<dc:creator>deanhowie</dc:creator>
				<category><![CDATA[Media & Communications]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Information]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[Sol]]></category>

		<guid isPermaLink="false">http://digitalleadershipgroup.wordpress.com/?p=149</guid>
		<description><![CDATA[Sol is an information/entertainment and news portal in Norway. One of the biggest challenges for any information portal is to capture local interest when you competing against established media and global companies. This is an engaging campaign where the banner advertising was customised to the story being featured, and updated where a newer idea was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalleadershipgroup.co.nz&blog=4771983&post=149&subd=digitalleadershipgroup&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>Sol is an information/entertainment and news portal in Norway.</p>
<div id="attachment_162" class="wp-caption aligncenter" style="width: 410px"><a href="http://www.solcomments.com/en/live.html" target="_blank"><img class="size-full wp-image-162 " title="Click to visit website" src="http://digitalleadershipgroup.files.wordpress.com/2008/11/sol-comments_1225833081941.png?w=400&#038;h=262" alt="Sol" width="400" height="262" /></a><p class="wp-caption-text">Sol</p></div>
<p>One of the biggest challenges for any information portal is to capture local interest when you competing against established media and global companies. This is an engaging campaign where the banner advertising was customised to the story being featured, and updated where a newer idea was better. You can imagine how this would have made browsing the news much more interesting.</p>
<p><span style="color:#0099cc;"><a href="http://www.solcomments.com/en/live.html" target="_blank"><strong>http://www.solcomments.com/en/live.html</strong></a></span></p>
<p style="text-align:right;"><em>Author: Darryn Melrose AIM Proximity</em></p>
<br />Posted in Media &amp; Communications Tagged: Communications, Entertainment, Information, Media, Norway, Sol <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/digitalleadershipgroup.wordpress.com/149/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/digitalleadershipgroup.wordpress.com/149/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/digitalleadershipgroup.wordpress.com/149/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/digitalleadershipgroup.wordpress.com/149/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/digitalleadershipgroup.wordpress.com/149/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/digitalleadershipgroup.wordpress.com/149/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/digitalleadershipgroup.wordpress.com/149/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/digitalleadershipgroup.wordpress.com/149/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/digitalleadershipgroup.wordpress.com/149/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/digitalleadershipgroup.wordpress.com/149/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalleadershipgroup.co.nz&blog=4771983&post=149&subd=digitalleadershipgroup&ref=&feed=1" />]]></content:encoded>
			<wfw:commentRss>http://digitalleadershipgroup.co.nz/2008/11/05/sol-customising-the-banner-ad-to-the-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">deano</media:title>
		</media:content>

		<media:content url="http://digitalleadershipgroup.files.wordpress.com/2008/11/sol-comments_1225833081941.png" medium="image">
			<media:title type="html">Click to visit website</media:title>
		</media:content>
	</item>
	</channel>
</rss>