A sell out crowd of advertisers, agencies, media owners and online publishers attended the DLG Digital Forum on Thursday 21 May.
Darryn Melrose, DLG Chair, opened the Forum and gave an overview of New Zealand’s digital landscape.
Rob Norman, GroupM Interaction, spoke about “How Technology is Changing Media”, saying the challenge for brands is to become socially relevant in today’s environment. Advertisers need to address two key questions being asked by consumers; why should I keep your message? And why should I share it?
Further presentations can be viewed by following the links below:
Jason Paris, TVNZ How Traditional Media Companies Can Adapt to Survive in a Digital World
Victoria Crone, Telecom Group A Broadband Strategy to Aid Online Business Development
Scott Sinclair, Clemenger BBDO provided a case study of the award wining Distracted Drivers campaign for LTNZ. Text the driver to see the campaign in action.
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