Managing the social media bombardment

Meet Skimmer, a clever piece of branded utility that addresses the growing phenomenon of social media fragmentation.

Skimmer

Skimmer

Skimmer aggregates feeds from various social networks (Blogger, Flickr, Twitter, Facebook, YouTube ) and displays all the results on one screen, essentially giving you a dashboard view of all the activity of your social contacts.

The interface is extremely clean and highly usable and lets the user toggle between different modes of viewing the information.

What is really interesting is that this application was developed by an ad agency, Fallon in the US, in the process demonstrating the value a creative agency offers in this digital age – understanding the issues facing consumers and creatively finding new ways of using technology to address those needs.

Skimmer is free to download and well worth playing with.

http://wearefallon.com/skimmer

Author: Andre Louis Publicis Digital


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