Banks here in New Zealand were some of our pioneer businesses online, helping us to make transactions 24 hours a day, wherever we were in the world. Ten years on, and our internet banking experiences are still largely just transactional. There is a great opportunity to do more online to help educate consumers, particularly younger ones, on how good financial management is important and how banks can help them.
Compare to this excellent example from Banco Itau in Brazil. This site takes you on a journey, where financial advice is not explained in a manner that your parents or banks might use, but in terms of the trade-offs you can make everyday – less mobile phone calls add up to a new laptop.
Not only is this more engaging to younger consumers, it is focused on them and solutions, rather than the Bank and its products.
http://www.essaeubanco.com.br/v2/index.html?language=en-us
Author: Darryn Melrose AIM Proximity
