I really like the Goodby, Silverstein & Partners and the production company Mike Kellog work for Sprint to promote the Compass™ device.
Srpint Widget, plug in now
The Compass 597 by Sierra Wireless is basically a 2 in 1 device that plugs into a PC laptop USB port. The device has a microSD slot creating not only a wireless high-speed data access device as well as a storage drive. It provides access to Sprint’s Mobile Broadband network from your PC desktop or notebook. That’s all functional information of the product but this campaign work really focuses in on the bite sized pieces of information that the device can stream down to a user. It gives you a world of realtime widgets and show all the information about things going on right now that can be consumed quickly and easily. It’s very interesting and very playful.
Author: Adam Good, Clemenger Group
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