Archive for November, 2008

Music Glue – the band is the brand

Published November 28, 2008 Leisure, Entertainment & Recreation Leave a Comment
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Online marketing and retail service for artists and record labels that engages internet savvy fans who expect to get their music for free.

Music Glue

Music Glue

A unique alternative to the social network/online retailer route where artists release content onto peer-to-peer networks and encourage file-sharing of Music Glue tracks. Fans part with personal information in return for free music or purchase DRM-free tracks directly from the artist.

The service allows up-and-coming bands to build their own customer database and to keep the majority of any sales money.

http://www.musicglue.com/

Author: Dean Howie CAANZ

Mint money management

Published November 10, 2008 Financial, Insurance, Legal & Consultancy Leave a Comment
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Financial services website that automatically keeps track of individuals’ spending across multiple financial institutions, and collates their spending habits into web-based graphs and tallies.

Mint

Mint

Unlike traditional money-managing software, which requires users to manually download and export their financial data, Mint.com does all this automatically – and for free – providing users an easily accessible format through which to keep track of their spending habits, as well planning savings goals and help with budgeting.

http://www.mint.com

Author: Tony Gardner Saatchi & Saatchi DGS

BBC – personalise your homepage

Published November 10, 2008 Media & Communications Leave a Comment
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The BBC’s UK homepage is at the forefront of website innovation, allowing users to quickly and easily personalise the layout, colour, and content of the site.

BBC Homepage

BBC Homepage

With click-and-drop simplicity, users can rearrange content boxes to their preference, adding pieces of content and removing others at ease. The site’s colour scheme can also be set to a variety of colours, and all of these preferences are stored in a cookie on the user’s computer, so the look and feel is kept consistent the next time that person visits.

http://www.bbc.co.uk

Author: Tony Gardner Saatchi & Saatchi DGS

‘Yes we can’ create change through digital innovation

Published November 7, 2008 Government & Public Sector Leave a Comment
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Arguably one of the most innovative and successful digital campaigns of the year came from the newly elected leader of the free world – Barack Obama

 

Yes we can be digital

On 4th of November Barack Obama won an historic victory in the US Presidential election. It was historic for a number of reasons, but of great interest to this forum is the way in which his campaign mobilised the nation through the innovative use of digital tools.

The Obama new media strategy played a vital role in turning the Obama campaign into a movement that gave followers the tools and motivation to provide true grassroots support. Through providing real-time campaign information at all digital touchpoints, simple ways to volunteer, join the debate, and convert online support into donations, the digital environment created a groundswell of support and income. It also successfully motivated a politically apathetic generation through speaking to them in environments and interactions that they could relate to.

It’s a great case that New Zealand politicians and brands alike could learn a great deal from.

http://www.barackobama.com

http://www.youtube.com/barackobama

http://twitter.com/barackobama

 

Author: Robert Harvey TBWA\WHYBIN\TEQUILA

Participation hits the mainstream

Published November 6, 2008 News 1 Comment
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Some exciting new numbers coming out of the ‘States are showing that Social Networks have leapt from bleeding edge to mainstream destination in just one year.
New research from Josh Bernoff at Forrester* reports that both visiting and participating in UGC (User Generated Content) sites has become a common online activity for almost every age demographic. From social networking to product reviews, every facet of content generation has seen big jumps in user numbers.

social_tech_growth

What does that mean for the New Zealand market? You can be sure the local figures won’t be far behind, so it’s become more important than ever to start planning how your company will respond. Jumping into the conversation is no longer a strategy to be reserved for edgy teen products. Whether you are there or not, people of all ages are talking about you online and your brand might need to adapt.

Your brand is no longer just about what customers think about you – its also what they say about you.

* Forrester Report “The growth of social technology adoption” - Oct 20, 2008

Author: Matt Scott DraftFCB

Sprint Widget – Plug into Now

Published November 6, 2008 Telecommunication Services Leave a Comment
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I really like the Goodby, Silverstein & Partners and the production company Mike Kellog work for Sprint to promote the Compass™ device. 

Srpint Widget, plug in now

Srpint Widget, plug in now

The Compass  597 by Sierra Wireless is basically a 2 in 1 device that plugs into a PC laptop USB port. The device has a microSD slot creating not only a wireless high-speed data access device as well as a storage drive. It provides access to Sprint’s Mobile Broadband network from your PC desktop or notebook. That’s all functional information of the product but this campaign work really focuses in on the bite sized pieces of information that the device can stream down to a user. It gives you a world of realtime widgets and show all the information about things going on right now that can be consumed quickly and easily. It’s very interesting and very playful.

http://now.sprint.com/widget/

Author: Adam Good, Clemenger Group

Look into the future with AAA Town

Published November 6, 2008 Financial, Insurance, Legal & Consultancy Leave a Comment
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As we head to an environment of greater broadband speed, this microsite is a wonderful example of what can be created.

AAA Town

AAA Town

Its strong use of visual effects creates a level of consumer engagement and information in a way that no other medium can match. This is a look into our future. And to think that this is for Insurance. Warning – don’t attempt this site at home with a dial up internet connection.

http://www.aaatown.com/index.php

Author: Darryn Melrose AIM Proximity

Year Zero Alternate Reality Game: Cannes Cyber Grand Prix

Published November 6, 2008 Leisure, Entertainment & Recreation Leave a Comment
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Alternate reality game from 42 Entertainment for the industrial rock band Nine Inch Nails.

Year Zero

Year Zero

This is the best example around of cyber storytelling crossing between the digital and real world. The campaign built a dedicated community of followers spreading and creating an alternate world to promote a new album release and greater depth of engagement with the band.

http://www.alternaterealitybranding.com/cannes2008yearzero/

Author: Robert Harvey TBWA\Whybin

Hema online shopping

Published November 6, 2008 Household Appliances , Retail, Mail Order & Household Leave a Comment
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Hema

Hema

I can’t understand anything this site says, but it’s one of the most engaging pieces of viral I have seen in a while. It takes the concept of viral into an entirely new space by creating a mirrored site that looks identical but behaves very differently to the hema online store. It takes a while to load but it’s well worth the wait.

http://producten.hema.nl/

Author: Robert Harvey TBWA\Whybin

Uniqlo – Colour is comfort

Published November 6, 2008 Textiles & Apparel Leave a Comment
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Stunning new site from the team at Uniqlo who consistently create engaging, interactive communications.

Uniqlo

Uniqlo

The site presents a virtual travel through a colourful landscape populated by merino’s pullovers. The video is interactive, meaning that when you see a color that you like, you click and discover the full range of products available in that tone. The interface is incredibly simple and turns what could be a relatively boring site into something interactive and engaging.

http://www.uniqlo.com/merino

Author: Robert Harvey TBWA\Whybin

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