This microsite features an amusing series of videos, each ‘hosted’ by a caricatured driving instructor.
Relearn to Drive with BMW
The videos were created to help promote BMW’s performance driving school in South Carolina. While taking humorous jabs at bizarre driving instructors, the site acts as a public service announcement of sorts with minimal BMW branding – a great example of flipping category norms through an engaging creative approach that doesn’t preach to the consumer.
Author: Tony Gardner SaatchiDGS
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