Blogging for Digital Leadership in NZ
Literally, a website that appears to scroll down forever, each section chock-full of flash-based mini-games.
Orange
The site was created in support of Orange’s “Good things should never end” campaign promoting their offer of unlimited text messaging to any network.
http://unlimited.orange.co.uk/flash/go
Author: Tony Gardner SaatchiDGS
The government of Victoria, Australia launched a multi-channel digital campaign to encourage residents to save power.
Home Energy Saver Challenge
Visitors to the website are invited to input their ZIP code, answer a questionnaire on their energy habits, and their results are pooled to find Australia’s most energy-efficient suburb. The results are constantly updated, providing incentive for residents to keep their power costs down. The site also features handy power-saving tips, Windows Vista widgets, and a wealth of information on climate change.
http://www.saveenergy.vic.gov.au/
Author: Tony Gardner SaatchiDGS
This microsite features an amusing series of videos, each ‘hosted’ by a caricatured driving instructor.
Relearn to Drive with BMW
The videos were created to help promote BMW’s performance driving school in South Carolina. While taking humorous jabs at bizarre driving instructors, the site acts as a public service announcement of sorts with minimal BMW branding – a great example of flipping category norms through an engaging creative approach that doesn’t preach to the consumer.
Author: Tony Gardner SaatchiDGS
